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In theory, you can also send your direct mail campaign indiscriminately to a list of addresses from a phone book or to an entire neighborhood. These lists are also known as motivated seller lists or real estate investor lists and they are basically your shortcut to those property owners who are motivated to sell. You can base your mailing list on different types of records: tax delinquent properties list, code violation properties list, foreclosure properties list, etc. Officials keep public records for the properties in their county. Source Your Mailing List From Public Records We will share fourteen tips that are helpful to real estate investors who want to excel at direct mail marketing. sifting through incoming leads and, finally ĭirect mail marketing (sending letters, postcards, mailers, flyers, and other materials) is very important for getting leads, so real estate investors spend a lot of time trying to perfect it.
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The business process of real estate investors roughly follows this sequence of steps: Not least of all because each of the houses being sold has its own mailbox.
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While the industry has moved on to adopt digital marketing on a grand scale, the relevance of these traditional techniques remains to this day. Direct mail – or sending promotional mail to motivated house sellers – has been the go-to marketing technique since the early days of real estate investing.